Elpida Memory, Inc. and Powerchip Technology Corporation today announced that they have reached a non-binding understanding that Elpida will purchase all DRAM products that Powerchip will manufacture, including the current portion which Powerchip has been selling as Powerchip branded products. Elpida will sell those products as Elpida's house brand products. Further consultations between both companies will be held to reach an early final agreement.