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Thursday, December 8, 2011

Microsoft Tells ARM Partners to Pick Notebook Vendors

Microsoft
Windows (PC) will make its first transition to a machine architecture other than x86 in decades with Windows 8 Windows on ARM (WOA), and Microsoft wants to make absolutely sure that it has a well-oiled ecosystem in place to propel its growth. Currently, Microsoft picked three potent players among ARM processor vendors, Qualcomm and Texas Instruments (that have experience and can ship in Zerg volumes), and NVIDIA (which has demonstrated a lot of engineering potential with its latest Tegra products).

Microsoft reportedly asked the three ARM players to pick two notebook vendors each (one major, and one minor) with which they will work to develop some of the first WOA portable computing devices. Qualcomm selected Samsung and Sony, Texas Instruments chose Toshiba and Samsung, while NVIDIA chose Acer and Lenovo. Among these, Samsung, Toshiba, and Lenovo are the major partners. Surprisingly, Taiwan-based companies have an insignificant role in this ecosystem. ASUS, which has thus far been the largest client of NVIDIA for Tegra processors, has been left out. Now that downstream partners are selected, upstream ODMs such as Quanta Computer, Compal Electronics, Wistron and Pegatron Technology, which manufacture for those companies, are getting their R&D teams in shape to compete for the next-generation platform. The finishing line of ARM's marathon run to get into PCs is in sight.


Source: DigiTimes


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