You know 3D's taking off when something like this happens. Hasbro is a company more commonly seen in the toy lanes at your local shopping mart, but they're jumping on the 3D bandwagon as well. They've just launched the My3D, a 360-degree handheld viewer for iPhone and iPod touch. It's a lot like those viewers you used to used as a kid, and it provides "3D" to devices without 3D screens. Apple hasn't placed an actual 3D display on their iDevices, but with a little help from the viewer and some specialized content, a 3D effect can still be had. But here's the real question: will people seriously carry around a My3D goggle set in order to "enjoy 3D" on their iPhone?
The hardware itself will be sold exclusively at Target starting this week, and seven My3D apps are already available to download. The viewer itself requires users to attach their iDevice to it in order to see the 3D effect, but again, we can't really see this being used heavily in public spaces. You'd just look too darn weird. For those who are interested in trying it within the confines of their own home, you'll need the viewer as well as an iPhone 3G, 3GS or iPhone 4, or a second, third, and fourth generation iPod touch.
Once an app is downloaded, users can immediately begin to immerse themselves in the 3D content and/or 360-degree environment. Worth $34.99 to put 3D on your iPhone? We're saying no, but it's hard to know what the public will say...
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